The highly ambitious Tarek runs his personal training business at Genesis Bundoora. A popular regular program was brought to life with a campaign that included point of sale and digital components. Our objective was to increase the number of participants than the previous year. So the idea was to showcase the successful achievements of all the applicants from the previous year, with ‘before & after‘ imagery results.
A series of large-scale posters throughout the fitness centre using real people achieving real goals – The results were overwhelming, with double the numbers interested and making an inquiry… and reaching full capacity.